Local SEO Silver

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Ideal for businesses looking to increase influence with 10 targeted keywords and 5 additional citations created per month.


  • Number of Pages Optimized: 10
  • Web Page Copywriting: 3 Pages
  • Title Tag Optimized: 10
  • Meta Descriptions Optimized: 10
  • Meta Keyword Optimization: 10
  • URL Rewrites: 10
  • Magazine/News Placement: 1
  • Blog Post Outreach: 1
  • Additional Business Listings: 10
  • Keywords Targeted: 10
  • Keyword Group(s): 2
  • Keyword Total Search Volume: 2000
  • Recommended Campaign Length: 6 months

ROADMAP

MONTH 1:

CAMPAIGN SETUP AND OPTIMIZATION


ACCOUNT RESEARCH AND PREP

  • Website Audit
  • Web Page Optimization (10 pages)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping


LOCAL BUSINESS SETUP

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 10 Additional Business Listings
  • On-Page Optimization


ON PAGE OPTIMIZATION

  • SEO Roadmap
  • Blog Creation
  • Webpage Copywriting (3 pages, 350 words/page)
  • Title Tag Optimization (10 titles)
  • Meta Description Optimization (10 meta descriptions)
  • Meta Keyword Optimization (10 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites (10 URL rewrites)
  • Broken Link Report
  • Google Analytics Check & Installation
  • Google Search Console Check & Installation


RICH SNIPPET RECOMMENDATIONS

  • Organization Mark Up
  • Review or Product Mark Up
  • Breadcrumbs


LOCAL SCHEMA IMPLEMENTATION

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo Schemas


INITIAL OFF-PAGE SEO

  • Guest Blog Outreach (2 articles)


MONTH 2:


GOOGLE TOOLS INTEGRATION

  • ON-PAGE OPTIMIZATION (GOOGLE TOOLS INTEGRATION AND TESTING)
  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (2 page tag per 2 events)


OTHER ON-PAGE OPTIMIZATION STRATEGIES

  • Schema Element Installation, including website, phone, sameAs, and KML
  • Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 pages)
  • Internal Linking (10 links per 10 pages)
  • Google Tools Integration Report


OFF-PAGE SEO

  • Guest Blog Outreach (2 articles)


MONTHLY (MONTH 3 ONWARDS):

OFF-PAGE SEO, CITATION BUILDING, AND RANK BUILDING


Guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.


For Local Packages, we also build month-on-month additional local citations to increase business information consistency and local search relevancy.


  • Guest Blog Outreach (4 articles)
  • 5 Additional Local Citations


REPORTING

  • Ranking Report
  • Google Analytics
  • Work Report (upon request)
  • Executive Summary
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